About me

Beauty with Tori/LKCLCC, Westport, Conn. 11/2018-Present
Social media manager/digital specialist
-Overhauled BeautywithTori.com with a new Shopify theme, images, graphics
-Post, manage, write for @BeautywithToriSpelling on Instagram. Reached top #status.
-Create, take, edit compelling product shots
-Images widely used by other sellers.
-Launch, manage affiliate program. This is how I got our lipstick on a ‘19 Emmy attendee.
-Write for Beauty with Tori, related groups on Facebook, community manager.
-Increased Tori Spelling’s monthly page views on Pinterest from 72 to 392K.

University Business magazine, Trumbull, Conn. 2/2014 – Present
Newsletter editor
-Improved open rates for daily newsletter reaching 50K opted-in subscribers
-Honed content, presentation of newsletters. UB Daily became a sponsored newsletter.
-Proficient in Drupal and Wordpress, as I helped UB transition from Drupal to Wordpress.
-Pitch, write insightful, well-researched stories on push-button topics
-Manage public relations inbox, create press releases, cull soft sales leads
-Conduct vendor interviews to create compelling custom content

Sun Products Corporation, Wilton, Conn. 6/2012 – 2/2013
Communications coordinator
-
Treated the position as company journalist. Covered successes, trials, contributions
-Aggregated daily media summaries for director-level associates and above
-Launched, managed new bi-weekly print newsletter for corporate site and satellite (5+) sites
-Coordinated artwork, created a more collaborative and streamlined process
-Improved relations with outsourced printer/graphic designer to complete projects

FOLIO: Magazine, Norwalk, Conn. 2/2011- 6/2012
Associate editor
-Pitched, researched, wrote, edited, fact-checked articles, blogs for print, website
-Exclusive stories from major news outlets, including Huffington Post, The Atlantic, People
-Increased social media presence on Facebook (+1K likes), Twitter (3k+ followers)
-Wrote for, managed up to 4 weekly e-newsletters; improved open rates
-Recruited prominent speakers for webinars and conferences; acted as moderator
-Breaking coverage at press events, conferences, award ceremonies through social media, features

Western Connecticut State University, Danbury, Conn. 1/2010 – 5/2010
Teaching assistant/writing consultant
-Taught an Introduction to Fiction course, create lesson plans, edit and correct essays
-Tutored undergraduate, graduate and ESL in academic and creative fields

Publications & recognition
-Poetry in: Slipstream, Sentence, Burning Word, DecomP, Connecticut River Review
-Western Connecticut State University Alumni Award (awarded fall ’09)
-Member of Sigma Tau Delta (International English Honor Society)

Education
-Western Connecticut State University, Danbury, Conn.
Masters of Fine Arts in Professional and Creative Writing (Dual Focus: Poetry/Copywriting)
-Southern Connecticut State University, New Haven, Conn.
Bachelor of Arts (English)