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I launched Beauty with Tori Spelling on Instagram in late 2018. Some of my favorite BWT IG moments: One of our pictures topped the #roar hashtag, which included 1.5 million posts; one of our influencers used BWT liquid lipstick on a 2019 Emmy attendee.

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Pinterest may be the most underrated social media channel. As a giant search engine, there is massive opportunity to create a large presence without bombarding the same viewers with the same content. When I started working on Tori Spelling’s Pinterest, we only had about 75,000 monthly views. We are now up to almost 400K.

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My personal Instagram is a stylized version of me. Some dark and light glossed for easy consumption.

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After success on my client’s Pinterest feed, I began to reinvest in my own.