I launched Beauty with Tori Spelling on Instagram in late 2018. Some of my favorite BWT IG moments: One of our pictures topped the #roar hashtag, which included 1.5 million posts; one of our influencers used BWT liquid lipstick on a 2019 Emmy attendee.
Pinterest may be the most underrated social media channel. As a giant search engine, there is massive opportunity to create a large presence without bombarding the same viewers with the same content. When I started working on Tori Spelling’s Pinterest, we only had about 75,000 monthly views. I increased that to 600K views.
After success on my client’s Pinterest feed, I began to reinvest in my own.